When people hear the words 'a cappella choir', they don't usually cheer right off the bat. Røst wanted to get rid of all the dull things you connect with choir music, and communicate that they're much more than that. With carefully picked songs, they get their own quirky arrangements made and work hard to create a pleasing listening experience. I tried to encapsulate all this in a brand new visual identity for them.
Røst is a Copenhagen-based rhythmical choir. Having a fairly young average age, and taking on artists such as MØ, Bon Iver, Lana Del Rey and Florence And the Machine, they want to communicate that they’re not a bunch of old people singing hymns.
Using the only vowel (Ø) in the name, and thus the only letter you can sing, I created a unique lettermark that has depth and layers like the music, and resembles a singing mouth with a soundwave through it.
Morphing the logo in different ways i could create a dynamic graphic element and add an interesting animated element the choir could use as a projection for their concerts.